Resist the Urge to Add More Technology

Technology allows us to have insight into our competition. We see their positioning and messaging evolve in real-time.

And if we're looking close enough, we can uncover the strategy behind their public persona.

🇹🇭🇮🇸 🇻🇮🇸🇮🇧🇮🇱🇮🇹🇾 🇮🇸 🇬🇴🇱🇩..... 🇺🇳🇹🇮🇱 🇾🇴🇺 🇹🇷🇾 🇹🇴 🇨🇴🇵🇾 🇮🇹.

I see marketers doing this all the time. The "𝗠𝗲 𝗧𝗼𝗼" urge kicks in and suddenly your company talks about the same things to the same audience.

To combat that idea, companies need to know what differentiates themselves from others in the market. Knowing your brand, and crafting your company "script" is your competitive advantage.

Like the script for a movie, your company needs a playbook that identifies voice, tone, characters, and messages. You need supporting audio, video and imagery that sets your company apart telling your audience exactly what makes you unique.

I work with companies to stand out, not blend in. My three principles, have helped large and small companies get ahead of their competition.

▶ Know yourself
▶ Show yourself
▶ Wow your customer

If your business is in dire need of a refresh, I can help. Message me to learn how.